REAL Doctor™ TV and REAL Doctor™ Radio Series is a premier interviewing process that showcases leading physicians and surgeons. The REAL Doctor™ Series is a positioning tool that brings together your unique ability and one of a kind practice process into one message through a video interview or radio interview. The REAL Doctor™ Series is the perfect adjunct to a BIG MEDIA Program or Strategic Marketing Plan.
Positioning you as an expert in a customized Internet Radio or Internet TV Interview brings out your unique ability and unique process. The unique process is the treatment and experience that you offer to your patients. A treatment plan and selection process that no one else does better than you. When someone in your area thinks of a top rated doctor, you want to be the first name that comes to mind. We call this capability Top of Mind Awareness (TOMA). It is the apex of all market positioning and market share.
TPI clients utilize this media tool to gain the edge on doctors less qualified than they are in the busy world of Internet Media, and as a tool to share on their website and to educate patients in the privacy of the doctor’s office. We help clients implement this into all marketing aspects of their development and retention process on and offline.
This Unique Branding process helps project a specific planned perception of you and your practice to the patient/market that matches the inside reality of you and who you are. The more you are yourself, the more competitive and creative you become.
Step 1: The TOMA Top 10. Our TOMA process begins with your Top 10 interview questions that get access to defining your personal practice brand.
Step 2: Your REAL Passion directs your professional image. And therein lies The REAL Doctor™ Series. REAL: Reveal Every Aspect you Love.
Patients seek your help and surgical expertise because you love what you do and are able to share your talents, knowledge and surgical expertise with them. The REAL Doctor™ Series is your chance to show the world why they should select you and your practice over the competition talking about and demonstrating on camera your passion for what you do. You can tell your story from the inside out, what you’re drawn to most in your practice, the surgeries that you best perform, and how each of these aspects translates into your personal practice success.